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A Sad Day For Photographers (And Advertising Lovers) – Kodak Files Chapter 11

19 Jan

Kodak was founded by George Eastman in 1880. The company made photography a household word.

From cameras, to film, chemicals, paper – and up to the digital age – Who could ever have guessed that Kodak could fail?

According to Wikipedia, : “As late as 1976, Kodak commanded 90% of film sales and 85% of camera sales in the U.S.

Kodak failed to anticipate how fast digital cameras would become commodities, with low profit margins, as more companies entered the market in the mid-2000s. Also, an ever-smaller percentage of digital pictures were being taken on digital cameras, being gradually displaced in the late 2000s by cellphones and tablets’ cameras.”

According to Kodak’s website:

On January 19, 2012, Eastman Kodak Company and its U.S. subsidiaries filed voluntary petitions for Chapter 11 business reorganization in the U.S. Bankruptcy Court for the Southern District of New York. The business reorganization will enable Kodak to bolster liquidity in the U.S. and abroad, monetize non-strategic intellectual property, fairly resolve legacy liabilities, and enable the Company to focus on its most valuable business lines.

Kodak and its U.S. subsidiaries intend to continue normal business operations during the reorganization…Kodak aims to build company that will be successful in the marketplace – and a positive force in the communities we call home.”

I grew up with Kodak, and I always loved the Kodak advertising.

Vintage Kodak ads had a warm feel – family, friends, fun! And of course, travel.

Here are some Kodak ads throughout the century. 100 years of Kodak!

No date, but obviously a very early ad:

From 1917:

1922 (from Canada):

1926:

1937:

During WWII in the 1940’s:

After the war, in 1949:

1950:

1962:

1965:

And in the 70’s, with spokesmen like Michael Landon:

and Dick Van Dyke:

Up to current times, with Rihanna in 2010:

Good luck, Kodak!

Wikipedia says: “From the $90 range in 1997, Kodak shares closed at 76 cents on January 3, 2012.”

It’s an uphill climb!!!

xoxo,

SAllan

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